Super Bowl LX’s halftime show was headlined by international superstar Bad Bunny from Puerto Rico, which strangely ended up being a controversial decision. United States President Donald Trump even elected not to attend the game, saying, “I think it’s a terrible choice. All it does is sow hatred. Terrible.”
Regardless, the league stood by its decision to showcase Bad Bunny.
“Bad Bunny represents the global energy and cultural vibrancy that define today’s music scene. As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice to take the Super Bowl halftime stage,” said Jon Baker, the SVP of Global Event Production for the NFL.
“We know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we’ve come to expect from this iconic cultural moment.”
When the NFL refused to pivot from Bad Bunny, Turning Point USA, led by CEO Erika Kirk, decided to throw its own halftime show for its user base, many of which agree with Trump. TPUSA’s show was headlined by Kid Rock.
Many predicted that TPUSA’s show would fall flat, and unfortunately for Kirk and the organization, that has been confirmed, at least in terms of viewership.
“The puppy bowl even outperformed TPUSA with 12M viewers,” reported Tim Hannan.
It may be in Kirk’s best interest to think of a new direction for Turning Point USA.
About Qwame Skinner
Qwame Skinner has loved both writing and sports his entire life. In addition to his sports coverage at Comeback Media, Qwame writes novels, and his debut; The First Casualty, an adult fantasy, is out now.