By now almost everyone has seen the viral video of New York Giants cornerback Darnay Holmes and a trainer on the sideline in London Sunday doing … something.
By Tuesday night, almost 27 million people had seen the original video post by Brennan Reece on Twitter, and countless other people have seen it through other sources.
If you haven’t seen it, here it is, but be forewarned — this is weird-looking stuff.
Looks like @ProwayDarnay is having an even better time than me at #NFLLondon today #GiantsPackers #nfl #NFLUK @AroundTheNFL pic.twitter.com/LYhPgrZdpS
— Brennan Reece (@BrennanReece) October 9, 2022
Well, it certainly appears the trainer is … he must be massaging a cramp or strain. That’s it.
For obvious reasons, the video immediately went viral, and other Giants players quickly found the clip online.
“Before we got on the plane to head back, I think Graham Gano showed me and was like ‘Dude what is this?” Giants safety Julian Love said Tuesday in an appearance on WFAN’s Tiki & Tierney. “I was like ‘Oh no,’ and I knew that was instantly going to blow up. Like dang Darnay, you getting freaky on the sidelines? I don’t know what’s going on.”
Holmes finally addressed the video Tuesday, with surprising news — he’s turning the viral moment into an NFT.
“Y’all need to chill, the tent wasn’t available! Everyone’s having so much fun with this vid so I decided to team up with @momentoNFT and turn it into a nft. Gonna give away some signed balls and do some live streams too.”
That’s certainly one way to capitalize on a viral moment.
About Arthur Weinstein
Arthur spends his free time traveling around the U.S. to sporting events, state and national parks, and in search of great restaurants off the beaten path.