College football world reacts to new Fiesta Bowl sponsor

The Fiesta Bowl will no longer be “for all the Tostitos.” Instead, the annual college football bowl game will now be for all the short-term rental houses.

The game, which will be a College Football Playoff semifinal matchup this season, announced Monday that vacation rental online marketplace VRBO will now be their sponsor.

It’s the latest in a recent string of new sponsors for bowl games and stadiums, such as the Outback Bowl becoming the ReliaQuest Bowl and Heinz Field becoming Acrisure Stadium.

While the Fiesta Bowl has had quite a few sponsors over the years, including Sunkist, Battlefrog, and PlayStation, it was synonymous with Tostitos, the tortilla chip brand that was attached to the game between 1996 and 2014. That correlation became infamous in 2011 when Brent Musberger said that the final play of the game would be “for all the Tostitos.”

“This one’s for all the VRBOs” just doesn’t have quite the same ring. But then again, such is the world of college bowl games, where strange game sponsors are nothing new.

The game itself has been played at the State Farm Stadium in Glendale, Arizona since 2007 and will feature two of the four teams in the College Football Playoff this season.

While we wait to find out which two teams will play for all the VRBOs this year, the college football world had some fun with the sponsorship announcement on Monday.

"This one's for all the questionably-legal short-term rental properties that are destroying the American housing market" just rolls right off the tongue https://t.co/WIkw6pPTvt

— PodKATT (@valleyshook) July 25, 2022

[Fiesta Bowl]