The Los Angeles Clippers unveiled a brand reboot Monday that earned mixed reviews from NBA fans.
The team introduced a new logo, jersey and court design that will be used next season when the Clippers move into their new Intuit Dome arena.
Fans generally applauded the new red jerseys, which feature a stylized cursive “Los Angeles” on the front.
The new logo, on the other hand, did not fare well in the court of public opinion. Mike Beauvais won the Internet with his hilarious comment on X/Twitter: “I think the new Los Angeles Clippers logo is cool. You’ve got a basketball indicating the sport they play. You’ve got a ‘C’ that stands for Clippers. And you’ve got a cruise ship that represents all the vacations they go on every May when they exit the playoffs early.”
Even fans who didn’t hate the new logo pointed out it looks nothing like one of the old clipper ships that inspired the team nickname. Instead, it looks more like a cruise ship, or a warship.
Some fans loved the new logo design. But those fans seemed outnumbered by those who cracked jokes about it.
Logo isn’t that good, but I’m so relieved that the rebrand didn’t suck that I’m willing to let it slide https://t.co/IeLLImE5nJ
— Μιχαήλ
(@EchaisInErais) February 26, 2024
This is one of the best rebrands I’ve ever seen. Love the logo and that it actually has something to do with their team name. Going back to the cursive jerseys is also a great move. Whole look feels timeless. A+ https://t.co/S4rFLt0ddF
— Cory Swainston (@coryswainston) February 26, 2024
[Mike Beauvais; Photo Credit: Los Angeles Clippers]
About Arthur Weinstein
Arthur spends his free time traveling around the U.S. to sporting events, state and national parks, and in search of great restaurants off the beaten path.