Last week, LIV Golf got some positive news as the league announced a sort of merger with the PGA Tour, but they got some bad news this week as LIV Golf was just hit with a lawsuit for trademark infringement due to the logo used by the league’s HyFlyers GC – the team led by Phil Mickelson.
LIV Golf is being sued by Cool Brands Supply, which claims that the LIV Golf team logo infringes on a trademark logo used by the brand’s skateboarding company, Fallen.
In the lawsuit, Cool Brands Supply wrote that the “defendants’ adoption and use of their knockoff logo nearly twenty years after Plaintiff commenced use and in the face of Plaintiff’s federal trademark registration is not just reckless and inexplicable — it is willful infringement and unfair competition,” according to ESPN.
“The similarities between the two marks, particularly when used on clothing, are striking, and are confusing consumers and causing damage to Plaintiff’s senior mark and brand,” Cool Brands Supply’s attorneys wrote in the complaint, according to ESPN. “Plaintiff previously demanded that Defendants cease use of their infringing logo, and they refused.”
The lawsuit has led to quite a lot of reactions on social media.
https://twitter.com/JNucci23/status/1668236847019962369?s=20
The logos are clearly similar, so it will certainly be interesting to see what the courts decide in this case.
[ESPN]
About Kevin Harrish