Nov 11, 2022; Los Angeles, California, USA; Southern California Trojans quarterback Caleb Williams (13) watches game action against the Colorado Buffaloes during the second half at the Los Angeles Memorial Coliseum. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

USC Trojans quarterback Caleb Williams is one of the biggest stars in college football. And thanks to the NCAA’s NIL rules, he’s now paid like it.

This week, Caleb Williams opened up about how NIL is affecting his life.

“It changed my life, to say the least, for sure,” Williams said on SportsCenter from Pac-12 Media Day according to On3.

Williams explained that during his lone season with the Oklahoma Sooners, he did not make the most of his NIL opportunities. But when he transferred to USC, many partnership and endorsement opportunities opened up to him that not only helped him, but his teammates and coaches.

“I was in college for the first year and … I didn’t do anything with NIL,” Williams said. “So I went a whole year just off stipends and stuff, living the college life. And then, the year after, we started and that was when I got to USC, and I had the brand deals, I had all of that. When I got to USC, it just kind of opened more doors within the brands and stuff like that. I was meeting different people and with that being said, I was able to do certain cool things like giving my teammates, I don’t know, a hundred and some pairs of Beats and the coaches and stuff.

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The Play-By-Play
Introducing: The Play-By-Play
The Play-By-Play is a sports media talk show brought to you by Awful Announcing. Join AA writers Brendon Kleen and Ben Axelrod as they discuss, debate and dissect the latest happenings in the sports media world and provide their unique insight on the industry’s biggest names and newsmakers. Subscribe to The Play-By-Play on Apple, Spotify, and wherever podcasts are found. Hosted on Acast. See acast.com/privacy for more information.

“Things like that, just being able to provide for my teammates and care for them and things like that, for maybe the people that are walk-ons or maybe people that aren’t getting NIL deals like that. Being able to help provide, and then also me being able to take care of myself fully and be on my own and be independent and not wave at my parents and say, ‘Hey, I need this.’ I’m able to take care of myself and do all the things that I’ve always wanted to do.”

It’s clear that he’s making the most of his NIL opportunities.

[On3]

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