USC Trojans quarterback Caleb Williams leaped into the news on Monday in a big way. The Heisman Trophy winner will cash out with a massive NIL deal.
Williams signed on with Neutrogena for a new deal. On3 reported the news on Monday afternoon. On3 noted he posted from Coachella in an advertisement that displayed the company’s festival exhibit.
“The reigning Heisman winner walked through Neutrogena’s Skin’s Vitals Experiences during the music festival earlier this month,” On3 wrote. “The exhibit reenacted layers of the skin and ended with a Neutrogena shop to combat the sun exposure, dry desert air, dust, and dirt exposed by the climate at Coachella, which is held at the Empire Polo Club in Indio, California.”
On3 noted that Williams signed on with Athletic Brewing Company, A&T, Beats by Dre, Fanatics, and more. The site also reports that his NIL Valuation leaped to $2.6 million. That ranks second in college football behind Texas Longhorns freshman Arch Manning.
Caleb Williams became just the latest USC star to win the award, and it sounds like he’s not done finding success. The junior was tremendous with the Trojans as he led them to the Cotton Bowl in his first year in Los Angeles. Williams threw for 4,537 yards while completing 66.6 percent of his passes in 2022. Williams threw 42 touchdowns to only five interceptions, which earned him the coveted Heisman Trophy.
About Chris Novak
Chris Novak has been talking and writing about sports ever since he can remember. Previously, Novak wrote for and managed sites in the SB Nation network for nearly a decade from 2013-2022