The NBA officially announced its new media rights package, which will begin in the 2025-26 season. While one of the biggest takeaways is likely the conclusion of Inside the NBA, basketball fans will get something back in return.
“Roundball Rock!”
The iconic NBA on NBC theme song will return next year when the league’s new media rights deal goes into effect. NBC played to their audience and posted an epic highlight reel set to the familiar tune.
The NBA on NBC might have only lasted from 1990 to 2002, but there are still throngs and throngs of people who crave it. It’s not just the song, either, as so many nostalgic layers made the league’s presence on NBC so real and present. It will prove interesting to see how many of those elements roll out in the new era of the NBA on NBC but for now? Everyone’s just really excited.
Chances are, if you saw the news, you had something to say about it.
It’s a fascinating time, but one of the most iconic themes in television is coming back!
About Chris Novak
Chris Novak has been talking and writing about sports ever since he can remember. Previously, Novak wrote for and managed sites in the SB Nation network for nearly a decade from 2013-2022