Lonzo Ball wore Adidas tonight in another subtle overture to partner with a major brand
Nike and then Adidas. Is Under Armour next? "Stay tuned."
Nike and then Adidas. Is Under Armour next? "Stay tuned."
Lonzo lighting the court up in $160 Nikes instead of $495 ZO2s doesn't bode well for BBB.
Ball was spotted wearing some Nike Kobe ADs rather than his Big Baller Brand shoes.
There's definitely some resemblance.
Adidas mocked Arizona's new Nike football uniforms on Twitter.
The industry of criticizing Kevin Durant in particular and debating hot sports takes in general has become so...
The deal could rise to $48 million.
Can Nike's trio set a new world record?
A top NBA Draft prospect without a shoe deal?
Why are these beautiful Wizards jerseys unavailable to purchase?
A Nike executive is not a LaVar Ball fan.
"The ceiling is the roof," is being developed into a rally call for North Carolina fans.
Nike has created something unique for female Muslim athletes.
This is awesome on its own, and even better in the context of this week's events.