For the past three years, Mercedes-Benz has had the naming rights to the stadiums of two rival NFL teams. The German car company was in the middle of a 10-year sponsorship deal with the Superdome, home of the New Orleans Saints. At the same time, Mercedes-Benz put their name on the new Atlanta Falcons stadium when it opened in 2017.
With their name on two facilities, it seemed like a matter of time Mercedes-Benz would take their name off one of those stadiums and that’s going to be the case in New Orleans.
According to Forbes and confirmed by WUVE, Mercedes-Benz will be focusing on their sponsorship efforts of Atlanta’s stadium and will let their contract expire with New Orleans after the 2020 NFL season. Saints VP of Communications Greg Bensel confirmed, but didn’t elaborate, that the Mercedes-Benz Superdome would be renamed in 2021.
The Superdome will be hosting Saints games as well as the Final Four in 2022 and the annual Sugar Bowl. An interested corporation will get their name on a stadium that’s hosting some pretty big games. As for Mercedes-Benz, I’m not sure how many cars they’ll be selling in Louisiana after choosing to only sponsor their rival but they will be in Atlanta for years to come.
About Phillip Bupp
Producer/editor of the Awful Announcing Podcast and Short and to the Point. News editor for The Comeback and Awful Announcing. Highlight consultant for Major League Soccer as well as a freelance writer for hire. Opinions are my own but feel free to agree with them.
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